SEOShortlist.com

Most chosen

Most popular SEO tools

The most chosen and highest-rated SEO tools, ranked by rating.

19 SEO tools, sorted by popularity

Most complete suite

Semrush Inc.

All-in-one suites4.6

From $139.95/moVisit Semrush

Best backlink data

Ahrefs Pte. Ltd.

All-in-one suites4.6

From $108/moVisit Ahrefs

The free baseline

Google Search Console

Google

Technical & audits4.5

FreeVisit Google Search Console

Technical standard

Screaming Frog SEO Spider

Screaming Frog Ltd

Technical & audits4.5

From $21.58/moVisit Screaming Frog SEO Spider

Best value suite

SE Ranking

All-in-one suites4.4

From $52/moVisit SE Ranking

Best for beginners

Mangools

Keywords & budget tools4.3

From $29/moVisit Mangools

Sitebulb Ltd

Technical & audits4.2

From $13.50/moVisit Sitebulb

Surfer

Content & AI visibility4.2

From $79/moVisit Surfer

European SEO standard

SISTRIX GmbH

All-in-one suites4.2

From $136/moVisit Sistrix

Cheapest useful tool

Keywords Everywhere

Keywords Everywhere

Keywords & budget tools4.1

From $2.25/moVisit Keywords Everywhere

Clearscope

Content & AI visibility4.1

From $189/moVisit Clearscope

Generous free tier

Seobility GmbH

Technical & audits4.1

From $45.60/moVisit Seobility

Serpstat (Netpeak Group)

All-in-one suites4.0

From $59/moVisit Serpstat

KeySearch

Keywords & budget tools4.0

From $24/moVisit KeySearch

Budget content pick

Frase

Content & AI visibility4.0

From $45/moVisit Frase

AI visibility specialist

Peec AI GmbH

Content & AI visibility4.0

From $95/moVisit Peec AI

Moz (Ziff Davis)

All-in-one suites3.9

From $99/moVisit Moz Pro

Lifetime option

NP Digital

All-in-one suites3.8

From $29/moVisit Ubersuggest

Acquired by Conductor

Searchmetrics (now Conductor)

Conductor

All-in-one suites3.6

Visit Searchmetrics (now Conductor)