Serpstat vs SE Ranking
Two affordable all-in-one platforms aimed at the same buyer: the freelancer or small team that refuses to pay Semrush prices. The differences are in the details.
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Serpstat
The suite nobody talks about and users quietly keep.
SE Ranking
Eighty percent of Semrush, for a good deal less.
Prices last checked on
| Feature | Serpstat | SE Ranking |
|---|---|---|
| Our score | 4.0 / 5 | 4.4 / 5 |
| Price | From $59/mo | From $103.20/mo |
| Free plan | No | No |
| Best for | International SEO teams | Value-focused professionals |
| Category | All-in-one suites | All-in-one suites |
| Provider | Serpstat (Netpeak Group) | SE Ranking |
| Visit Serpstat | Visit SE Ranking |
Our verdict
SE Ranking wins for most buyers on polish and predictability: a cleaner interface, transparent per-tier limits, and pricing from about $52 a month that scales gently as you grow.
Serpstat wins on international keyword data and on team access, including seats earlier in its plans, which suits agencies juggling several users and clients beyond the US-UK market.
They are genuinely close, so decide on the lived experience: SE Ranking feels lighter to learn and run day to day, while Serpstat rewards the extra evening of setup with broader data for international work. Either one refunds the Semrush difference every month.
“The quiet mid-market option: a real all-in-one with fair pricing and surprisingly deep keyword data for several Eastern European and Asian markets. Less polished than SE Ranking, more capable than its name recognition suggests.”Editorial team, on Serpstat
“The value champion among the serious suites: rank tracking, audits, backlink data, and content tools at a clear discount to Semrush, with an interface that does not require a course. Data depth trails the big two, but for most businesses this is the rational buy.”Editorial team, on SE Ranking
Frequently asked questions
Serpstat or SE Ranking: which should a small agency pick?
SE Ranking for most, Serpstat if you work international markets. SE Ranking wins on polish and predictability: a cleaner interface, transparent limits per tier, and a gentle upgrade path as you grow. Serpstat earns its place on broader keyword data beyond the US and UK, and on including team seats earlier. They are close enough that a trial on your own keywords settles it.
Which costs less, Serpstat or SE Ranking?
Serpstat. Individual is $59 a month on annual billing, $708 a year. SE Ranking Core is $103.20 a month on annual billing, $1,238.40 a year, and $129 if you pay month to month, so the annual commitment is where the saving sits. Both figures are US dollars, last checked August 2026. SE Ranking's Growth tier, which adds AI visibility tracking, is $223.20 a month.
Which of the two is quicker to get running?
SE Ranking. The interface is lighter to learn and the limits per tier are stated plainly, so you know what you bought on day one. Serpstat asks for roughly an evening of setup before it feels comfortable, and pays that back with broader international data. If nobody on the team has time to learn a tool this month, that difference outweighs the feature lists.