SEO tools price list 2026: what every SEO tool costs
SEO tools cost between $7.00/mo and $129.00/mo for the cheapest paid plan, with a median of $38.35/mo and an average of $52.41/mo. That is every one of the 16 providers we track, each read from the provider’s own pricing page, as of October 2026.
Average per month
$52.41/mo
Median
$38.35/mo
Cheapest
$7.00/mo
Keywords Everywhere
Providers tracked
16
SEO tools price list, cheapest first
The lowest paid plan each provider offers, read from their own pricing page.
| Rank | Provider | Relative price | Entry price |
|---|---|---|---|
| 1 | Keywords Everywhere | $7.00/mo | |
| 2 | Sitebulb | $15.00/mo | |
| 3 | Ubersuggest | $16.00/mo | |
| 4 | KeySearch | $20.00/mo | |
| 5 | Screaming Frog SEO Spider | $23.25/mo | |
| 6 | Ahrefs | $29.00/mo | |
| 7 | SEO PowerSuite | $29.10/mo | |
| 8 | Mangools | $37.70/mo | |
| 9 | Frase | $39.00/mo | |
| 10 | Surfer | $49.00/mo | |
| 11 | Serpstat | $50.00/mo | |
| 12 | Moz Pro | $79.00/mo | |
| 13 | Peec AI | $95.00/mo | |
| 14 | SE Ranking | $103.20/mo | |
| 15 | Semrush | $117.33/mo | |
| 16 | Clearscope | $129.00/mo |
Free tiers are excluded from the paid average.
Where these prices come from
Every price on this page was read from the provider’s own pricing page. Those pages are listed below, so you can check any number yourself. Prices change without notice, so the provider’s page always wins over ours.
The trend
Measured on the same 13 providers in both months: September 2026 $64.20/mo to October 2026 $59.56/mo, a drop of $4.64/mo (7%). The average at the top of this page is the guide price across all 16 providers we list, so it is a different set and not the same series.
Cite this data
According to the SEOShortlist Price Index, the average SEO tool costs $52.41/mo as of October 2026 (https://seoshortlist.com/data/price-index).
Free to reuse under CC BY 4.0 with attribution and a link. Machine-readable version:
https://seoshortlist.com/data/price-index.jsonSEO tool price questions
How much do SEO tools cost?
Across the 16 SEO tools we track, the cheapest paid plan runs from $7.00/mo for Keywords Everywhere to $129.00/mo for Clearscope. The median is $38.35/mo and the average is $52.41/mo. Every figure is the lowest paid plan on the provider's own pricing page. Free tiers are left out of that average, because a free plan would drag it toward zero without telling you what a working setup costs.
What is the cheapest SEO tool?
Of the paid plans we track, Keywords Everywhere is the cheapest at $7.00/mo, which is $31.35/mo below the median of $38.35/mo. Cheapest is not the same as best value: the table above is ordered by price alone, and the cheaper tool usually covers less. Our ranking weighs price against what you get.
Is this a real price comparison or an estimate?
It is a comparison of measured prices. Every one of the 16 amounts on this page was read from the provider's own pricing page and the sources are listed further down, so any number here can be checked against the vendor. We publish the list, the average and the median rather than a single headline figure, because one number hides how wide the range is: $7.00/mo to $129.00/mo is a factor of 18.4.
Why is the tool I searched for missing from this list?
Because we have not measured it. This page carries 16 providers and nothing else: if a tool is not on the list, it means nobody here has read its pricing page and recorded the amount, not that it is unavailable or free. We would rather leave a tool off than publish a guess, since a single estimated figure would make the other 16 worth no more than a guess too. Each price is the entry price on the billing term the provider names, and a limited offer is named as such on the tool's page. Where we have measured a separate renewal price we show it on the tool's page; for the SEO tools in this index we have not measured one yet, so no renewal figure appears here.
Methodology
For every provider we track, we take the lowest paid monthly price (the realistic entry price) and report the average, the median, and the cheapest and most expensive across the 16 options that sell a paid plan. Free tiers are excluded from the paid average.
Prices can change with promotions, so a weekly price watch re-checks each one on the provider’s own page, and once a month the whole set is measured again and kept in the history. The full series is in the machine-readable feed.
This index is one input into our rankings. The full picture, including the sources we trust and why a commission never moves the order, is in how we rank.