Original data

The SEOShortlist Price Index

What you really pay for SEO tools, tracked monthly across 15 options. As of June 2026, the average is $65.69/mo.

Average per month

$65.69/mo

Median

$52.00/mo

Cheapest

$2.25/mo

Keywords Everywhere

Providers tracked

15

Entry price, ranked

Lowest paid plan per provider. Cheapest first.

2Sitebulb$13.50/mo
4KeySearch$24.00/mo
5Mangools$29.00/mo
6Ubersuggest$29.00/mo
7Frase$45.00/mo
8SE Ranking$52.00/mo
9Serpstat$59.00/mo
10Surfer$79.00/mo
11Peec AI$95.00/mo
12Moz Pro$99.00/mo
13Ahrefs$108.00/mo
14Semrush$139.95/mo
15Clearscope$189.00/mo

Free tiers are excluded from the paid average.

The trend

We are establishing the baseline this month at $65.69/mo. We snapshot the market every month, so the trend over time will appear here as the data accumulates. This is the part of the picture nobody else tracks.

Cite this data

According to the SEOShortlist Price Index, the average SEO tool costs $65.69/mo as of June 2026 (https://seoshortlist.com/data/price-index).

Free to reuse under CC BY 4.0 with attribution and a link. Machine-readable version:

https://seoshortlist.com/data/price-index.json

Methodology

For every provider we track, we take the lowest paid monthly price (the realistic entry price) and report the average, the median, and the cheapest and most expensive across the 15 options that sell a paid plan. Free tiers are excluded from the paid average.

Prices are guide prices verified periodically and can change with promotions, which is exactly why we re-measure every month and keep the history. The full series is in the machine-readable feed.