Google Search Console
Free, first-party, and more powerful than its reputation.
Price
Free
Last checked
July 2026
Best for
Every site owner, day one
Category
Technical & audits
About Google Search Console
Google Search Console is the only tool on this list with first-party data: not estimates of what you might rank for, but the actual queries, impressions, clicks, and positions Google recorded for your site. Add indexing reports, sitemap submission, Core Web Vitals, and structured-data validation, and a small site’s first year of SEO needs little else. Its limits define the paid market: no competitor visibility, no keyword difficulty, no backlink analysis beyond a basic list, and query data that samples and anonymizes. Master GSC first; every paid tool assumes you have.
“The free baseline every site owner should master before spending a cent: your real queries, clicks, indexing status, and Core Web Vitals, straight from Google. It cannot see competitors, which is exactly the gap paid tools fill. We list it unpaid, on principle.”Editorial team, via SEOShortlist
Where to get it
Free
Sign up directly with the provider.
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