Google Search Console
Free, first-party, and more powerful than its reputation.
Price
Free
Last checked
September 2026
Best for
Every site owner, day one
Category
Technical & audits
About Google Search Console
Google Search Console is the only tool on this list with first-party data. These are not estimates of what you might rank for but the actual queries, impressions, clicks, and positions Google recorded for your site. Add indexing reports, sitemap submission, Core Web Vitals, and structured-data validation, and a small site’s first year of SEO needs little else. Its limits define the paid market. No competitor visibility, no keyword difficulty, no backlink analysis beyond a basic list, and query data that samples and anonymizes. Master GSC first. Every paid tool assumes you have.
Google Search Console pricing
Google Search Console is free. There is no paid plan.
Every plan Google Search Console sells, with the yearly price next to the monthly one.
“The free baseline every site owner should master before spending a cent. You get your real queries, clicks, indexing status, and Core Web Vitals, straight from Google. It cannot see competitors, which is exactly the gap paid tools fill. We list it unpaid, on principle.”Editorial team, via SEOShortlist
Where to get it
Free
Sign up directly with the provider.
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Questions about Google Search Console
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Who is behind Google Search Console?
Google Search Console is run by Google. That is the name on your invoice, in the terms and in the company register, while the website itself shows only the brand. If you searched for the company name and landed here, you are in the right place.
We may earn a small commission through links on this site, at no extra cost to you. Prices and plans can change at any time; always check current pricing with the provider.