Frase
Frase
Briefs, research, and optimization at half the usual price.
Frase costs $39/mo for the Starter (annual) plan.
Price
From $39/mo
Last checked
September 2026
Best for
Solo creators, small teams
Category
Content optimization
About Frase
Frase compresses the content workflow (research what ranks, build a brief, write against a score) into one tool starting at $49 a month ($39 on annual billing), undercutting Surfer meaningfully. Its standout feature is the automated content brief. Headings, questions, statistics, and competitor structures get assembled in a minute, which alone saves writers the hour that justifies the subscription. The optimization scoring is solid if slightly less refined than Surfer’s, and the built-in AI writer is serviceable rather than special. For solo content creators and small teams, the price-to-workflow ratio is the best in the content category.
Frase pricing
Frase costs $39 per month, or $468 per year on the Starter (annual) plan. The top plan, Starter (monthly), costs $588 per year. List prices on annual billing, checked on 1 September 2026; paying monthly usually costs more.
Every plan Frase sells, with the yearly price next to the monthly one.
Starter (annual)
- Content briefs and outlines
- Cheaper than Clearscope
- Prices in dollars
Starter (monthly)
- Same plan, cancel anytime
- AI writing included
- Prices in dollars
“The budget answer to Surfer. SERP analysis, content briefs, and optimization scoring from $49 a month, with the best automated brief generation at its price. The AI writing is take-it-or-leave-it. The research workflow is the actual product.”Editorial team, via SEOShortlist
Where to get it
From $39/mo
Sign up directly with the provider.
Prices last checked on
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View allWe may earn a small commission through links on this site, at no extra cost to you. Prices and plans can change at any time; always check current pricing with the provider.