AI visibility tools price list 2026: what 10 GEO tools cost
The AI visibility trackers that publish a price cost between €20/mo and $295/mo for the cheapest paid plan, with a median of $88.76/mo and an average of $119.49/mo. That covers 10 of the 10 tools we follow; 0 publish no price at all. Every figure was read from the vendor’s own pricing page, as of September 2026.
Average per month
$119.49/mo
Median
$88.76/mo
Cheapest
€20/mo
Rankscale
With a published price
10 of 10
AI visibility tools price list, cheapest first
The cheapest paid plan per vendor, with the billing term the price applies to and what that plan tracks.
| Rank | Tool | Billing term | Entry price |
|---|---|---|---|
| 1 | Rankscale | monthly | €20/mo€17/mo on an annual plan |
| 2 | Otterly.ai | monthly | $29/mo$25/mo on an annual plan |
| 3 | Ahrefs Brand Radar | monthly | $50/mo$41.67/mo on an annual plan |
| 4 | HubSpot AEO (grader + monitoring) | monthly | $50/mo$45/mo on an annual plan |
| 5 | LLMrefs | monthly | $79/mo |
| 6 | Peec AI | monthly | €85/mo€70/mo on an annual plan |
| 7 | Profound | monthly | $99/mo$82.50/mo on an annual plan |
| 8 | Semrush AI Toolkit (Semrush One) | monthly | €190.84/mo€158.40/mo on an annual plan |
| 9 | Scrunch AI | billed annually | $250/mobilled annually |
| 10 | AthenaHQ | monthly | $295/mo$245/mo on an annual plan |
Free tiers are excluded from the average. Amounts are in the currency the vendor bills in; the average and median are normalised to USD with the ECB rate of 2026-09-01.
If the category itself is new to you, start one level up. Our GEO guide explains what generative engine optimization is, what these trackers actually count, and which of the amounts above makes sense for a single site, for a suite subscriber and for an agency.
Where these prices come from
Every price on this page was read from the vendor’s own pricing page on the date shown in the feed, and a copy of that page is kept as evidence. Prices change without notice, so the vendor’s page always wins over ours.
The trend
A trend needs two monthly measurements over the same providers. This index started in September 2026; the second measured month turns this section into a real series. We do not compare against anything that was not measured the same way.
Cite this data
According to the SEOShortlist AI visibility tools price index, the average dedicated AI visibility tracker costs $119.49/mo on its cheapest paid plan as of September 2026, with 0 of 10 vendors publishing no price at all (https://seoshortlist.com/data/ai-visibility-price-index).
Free to reuse under CC BY 4.0 with attribution and a link. Machine-readable version:
https://seoshortlist.com/data/ai-visibility-price-index.jsonThe SEO tools that are not AI trackers have their own series: the SEO tools Price Index. Prices older than 45 days are flagged in the feed.
AI visibility tool price questions
How much do AI visibility tools cost?
Across the 10 AI visibility trackers with a published price, the cheapest paid plan runs from €20/mo for Rankscale to $295/mo for AthenaHQ. The median is $88.76/mo and the average $119.49/mo. 0 of the 10 vendors we follow publish no price and sell through a sales call. Every figure was read from the vendor's own pricing page, last checked September 2026.
Why is the price shown as "billed annually" for some tools?
Because that vendor publishes only an annual plan. The index shows the price when paying monthly wherever a vendor offers it; where only a yearly contract exists, the monthly equivalent is shown and marked as billed annually, so you never compare a monthly cancellable price with a twelve-month commitment without knowing it.
Which AI engines does the entry plan actually track?
That differs per vendor and it is the number that decides value, so the table lists the engines included in the cheapest plan next to the price, together with the prompt limit. A cheaper plan that tracks two engines on 50 prompts is not comparable with one that tracks six on 350.