Head-to-head
Ahrefs vs Moz
The data leader against the industry teacher: a comparison that was close a decade ago and is instructive today.
Our pick
Complete
AhrefsAhrefs Pte. Ltd.
Ahrefs
The backlink king with the cleanest data in SEO.
Complete
Moz ProMoz (Ziff Davis)
Moz Pro
The industry teacher, no longer the industry leader.
AhrefsMoz Pro
Our score4.6 / 53.9 / 5
PriceFrom $108/moFrom $99/mo
Free planNoNo
Best forLink building and competitor researchDA-focused reporting workflows
CategoryAll-in-one suitesAll-in-one suites
ProviderAhrefs Pte. Ltd.Moz (Ziff Davis)
Our verdict
Ahrefs wins on every measurable axis: a substantially larger and fresher link index, better keyword data, faster crawls, and a product that ships improvements quarterly. Moz keeps two real assets: Domain Authority, which clients and journalists still ask for by name, and learning resources that remain the best free SEO education anywhere. If your reporting depends on DA or your team grew up on Moz workflows, the switching cost is real. Everyone else starting fresh at this price level chooses Ahrefs and does not look back.
“The tool SEO professionals trust most for the data itself: the largest live backlink index in the industry and a keyword explorer that rarely misleads. Less broad than Semrush, more loved by specialists, and the Brand Radar add-on answers the AI question for $199 a month extra.”Editorial team, on Ahrefs
“The veteran that invented Domain Authority and taught a generation SEO through its blog. The product is solid and the community resources remain excellent, but the data and pace of innovation now trail Semrush and Ahrefs at a similar price.”Editorial team, on Moz Pro