Serpstat vs Ahrefs
A value all-in-one against the backlink specialist. This comes down to one question: how much does link data matter to your work?
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Serpstat
The suite nobody talks about and users quietly keep.
Ahrefs
The backlink king with the cleanest data in SEO.
Prices last checked on
| Feature | Serpstat | Ahrefs |
|---|---|---|
| Our score | 4.0 / 5 | 4.6 / 5 |
| Price | From $59/mo | From $29/mo |
| Free plan | No | No |
| Best for | International SEO teams | Link building and competitor research |
| Category | All-in-one suites | All-in-one suites |
| Provider | Serpstat (Netpeak Group) | Ahrefs Pte. Ltd. |
| Visit Serpstat | Visit Ahrefs |
Our verdict
Ahrefs wins decisively on backlinks: the industry's largest live link index (around 500 million referring domains) and the interface professional link builders trust, exactly where Serpstat is weakest.
Serpstat wins on price and breadth of job: a genuine all-in-one from about $59 a month against Ahrefs Lite at $108, with keyword databases that are stronger in non-English markets and team seats included sooner. Pick Ahrefs if backlink analysis and competitor link research are central to how you work.
Pick Serpstat if you want a complete toolkit at a lower price and your link needs are occasional rather than the main event.
“The quiet mid-market option: a real all-in-one with fair pricing and surprisingly deep keyword data for several Eastern European and Asian markets. Less polished than SE Ranking, more capable than its name recognition suggests.”Editorial team, on Serpstat
“The tool SEO professionals trust most for the data itself: the largest live backlink index in the industry and a keyword explorer that rarely misleads. Less broad than Semrush, more loved by specialists, and the Brand Radar add-on answers the AI question for $199 a month extra.”Editorial team, on Ahrefs
Frequently asked questions
Should I pick Ahrefs or Serpstat?
Pick Ahrefs if backlinks are central to your work. Its live index of around 500 million referring domains is the largest in the industry, and Site Explorer is what professional link builders use, which is exactly where Serpstat is weakest. Pick Serpstat if you want a complete toolkit at a lower price and link research is occasional rather than the main event.
Is Serpstat cheaper than Ahrefs?
Yes, at the tiers most people compare. Serpstat Individual costs $59 a month on annual billing, $708 a year, against $108 a month for Ahrefs Lite, $1,296 a year. Ahrefs does open lower with its Starter plan at $29 a month, but that tier runs on usage credits rather than flat limits. US dollars, last checked August 2026.
Can I use Ahrefs for free?
Partly. Ahrefs Webmaster Tools is free for sites you verify and covers your own backlinks and organic keywords, which is enough for basic monitoring. It will not show you a competitor's link profile, and that is where the paid tiers start. Serpstat has no comparable free tier, so if budget is the blocker, begin with Webmaster Tools plus Google Search Console.
Which one works out better for a team with several users?
Serpstat, if seat count is what hurts. It includes team seats earlier in its plans than most rivals, so more than one person can work without stacking subscriptions. Ahrefs sells per plan with credit-based limits, and Brand Radar for AI visibility costs $199 a month on top. For link-driven agencies the Ahrefs data still wins; for a broad team on a budget, Serpstat stretches further.