Head-to-head

Serpstat vs Ahrefs

A value all-in-one against the backlink specialist. This comes down to one question: how much does link data matter to your work?

Complete
Serpstat logoSerpstat
Serpstat (Netpeak Group)

Serpstat

The suite nobody talks about and users quietly keep.

Our pick
Complete
Ahrefs logoAhrefs
Ahrefs Pte. Ltd.

Ahrefs

The backlink king with the cleanest data in SEO.

SerpstatAhrefs
Our score4.0 / 54.6 / 5
PriceFrom $59/moFrom $108/mo
Free planNoNo
Best forInternational SEO teamsLink building and competitor research
CategoryAll-in-one suitesAll-in-one suites
ProviderSerpstat (Netpeak Group)Ahrefs Pte. Ltd.

Our verdict

Ahrefs wins decisively on backlinks: the industry's largest live link index (around 500 million referring domains) and the interface professional link builders trust, exactly where Serpstat is weakest. Serpstat wins on price and breadth of job: a genuine all-in-one from about $59 a month against Ahrefs Lite at $108, with keyword databases that are stronger in non-English markets and team seats included sooner. Pick Ahrefs if backlink analysis and competitor link research are central to how you work. Pick Serpstat if you want a complete toolkit at a lower price and your link needs are occasional rather than the main event.

The quiet mid-market option: a real all-in-one with fair pricing and surprisingly deep keyword data for several Eastern European and Asian markets. Less polished than SE Ranking, more capable than its name recognition suggests.Editorial team, on Serpstat
The tool SEO professionals trust most for the data itself: the largest live backlink index in the industry and a keyword explorer that rarely misleads. Less broad than Semrush, more loved by specialists, and the Brand Radar add-on answers the AI question for $199 a month extra.Editorial team, on Ahrefs