Moz vs SE Ranking
The veteran brand against the value challenger, at nearly the same price point. Reputation against momentum.
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Moz Pro
The industry teacher, no longer the industry leader.
SE Ranking
The complete toolkit without the big-suite price.
Prices last checked on
| Feature | Moz Pro | SE Ranking |
|---|---|---|
| Our score | 3.9 / 5 | 4.4 / 5 |
| Price | From $79/mo | From $103.20/mo |
| Free plan | No | No |
| Best for | DA-focused reporting workflows | Value-focused professionals |
| Category | All-in-one suites | All-in-one suites |
| Provider | Moz (Ziff Davis) | SE Ranking |
| Visit Moz Pro | Visit SE Ranking |
Our verdict
SE Ranking wins for new buyers, clearly. Fresher data, more generous limits, faster feature development (including AI-answer tracking), and a lower entry price for a more complete toolkit. Moz holds two cards, Domain Authority’s name recognition in reporting and an education ecosystem that still onboards half the industry.
But a tool subscription is a forward-looking purchase, and the momentum comparison is not close. Existing Moz workflows with DA-anchored client reports can stay. Everyone else starting today gets more tool per dollar at SE Ranking.
“The veteran that invented Domain Authority and taught a generation SEO through its blog. The product is solid and the community resources remain excellent, but the data and pace of innovation now trail Semrush and Ahrefs at a similar price.”Editorial team, on Moz Pro
“The value champion among the serious suites. Rank tracking, audits, backlink data, and content tools come at a clear discount to Semrush, with an interface that does not require a course. Data depth trails the big two, but for most businesses this is the rational buy.”Editorial team, on SE Ranking
Frequently asked questions
Moz Pro or SE Ranking: which should a new buyer choose?
SE Ranking, clearly. Fresher data, more generous limits, faster feature development including AI answer tracking, and a more complete toolkit for the money. Moz holds two cards, Domain Authority's name recognition in reporting and an education ecosystem that still onboards half the industry. A tool subscription is a forward-looking purchase, though, and on momentum this is not close.
Which costs more, Moz Pro or SE Ranking?
They sit within a few dollars of each other. Moz Pro Standard is $99 a month, $1,188 a year, for 3 projects and 300 keywords. SE Ranking Core is $103.20 a month on annual billing, $1,238.40 a year, or $129 billed monthly. US dollars, last checked August 2026. At roughly the same money, what each one includes decides it.
Should I leave Moz if my client reports are built on Domain Authority?
If clients ask for DA by name, leaving costs you something real, because DA is Moz's metric and comes from nowhere else. Established workflows can reasonably stay put. Everyone starting today gets more tool per dollar at SE Ranking and can build reporting around metrics from the platform they use daily, rather than keeping a subscription for one number.